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16.01.2008

Pregnant smokers do not receive support, shows research made for Surecheck

Pregnant smokers do not receive support, shows research made for Surecheck

More than half of Bulgarian pregnant women do not quit smoking although they are familiar with the damage they could cause to their child, shows the research made by an independent agency for Surecheck. Over 60% of the pregnant women in Bulgaria only reduce the cigarettes they smoke per day instead of fully quitting. Part of the respondents state that their doctors have never informed them about the risks and have never even asked them if they smoked.

“If a pregnant woman finds it difficult to quit smoking, but wants to, she needs just a little help. She does not need criticism from friends and specialists but some practical advice from women who where in the same situation. The results of our marketing research showed that this is the very reason why 60% of future mothers do not succeed in quitting smoking during pregnancy” stated Ivo Nikolov, Brand manager of Surecheck.

The campaign “How exactly did I quit smoking” started back in December 2007 as the first which puts accent on smoking during pregnancy. Since then more than 150 stories were received for the contest. The winners were announced on a special press conference in Lucky café in Sofia. Galia Dilcheva from Sofia was awarded first prize on the contest – a Swiss watch. Second prize, a darts game, was handed to Liudmila Petrova from Sofia. The third prize went to Bonka Georgieva from Dobrich – electronic scales.

The most practical advices “from mothers to mothers” will be published in a special manual which will be spread by UniComs all over Bulgaria.

The campaign of Surecheck pregnancy test is supported by the Mass medias and the Bulgarian Ministry of Health.

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