Global Brand Manager
Unicoms Switzerland has 25 years experience on Bulgarian market . Our brands are the main leaders in the following categories – diagnostic tests, diagnostic devices, respiratory care, nutritional supplements and medicines – SureCheck, Sendo, Selenogin, and others.
Unicoms Switzerland is looking for a passionate Marketing Professional loaded with marketing knowledge to join the brand management team of the company.
What will you be doing?
• Develop and execute brand strategies to increase brand awareness, market share, and customer loyalty
• Conduct market research to identify trends, customer preferences, and competitive landscape
• Create and manage brand marketing campaigns across various channels, including digital, social media, print, and events
• Collaborate with cross-functional teams, including marketing, product development, and sales, to ensure brand consistency and alignment
• Monitor and analyze brand performance metrics, providing insights and recommendations for improvement
• Manage the brand’s visual identity and ensure all marketing materials adhere to brand guidelines
• Develop and maintain relationships with external partners, such as advertising agencies, media partners, and influencers
• Lead the creation of compelling content that effectively communicates the brand’s message and values
• Plan and manage the brand’s budget, ensuring efficient allocation of resources
• Stay up-to-date with industry trends and best practices to continuously enhance brand strategies
• Analyze the market and identify opportunities in different categories
• Ideate new product concepts and lead the new product development process
develop marketing strategies for new and already existing brands
• Monitor competitors and their activities
• Lead the digital advertising communication of his/her brand(s) together with the digital team
If you have:
• Degree in Business, Marketing, Brand Management, PR, Economics, or similar
• At least 3 years of experience in brand management (preferably in the FMCG or pharmaceutical industry)
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Ability to work independently and collaboratively in a fast-paced environment.
• Creativity & copy writing skills
• Knowledge of social media marketing
• Inquisitive mind, enthusiasm and can-do attitude
• Stress resilience and comfort working in a fast-paced environment
• Very good command of English and excellent command of the Bulgarian language
What we offer:
• Competitive remuneration
• Attractive social benefits package
• Extensive training and development
• Opportunity to be a part of a young and ambitious team in a fast-growing company
• Excellent working environment and active involvement in the corporate democracy
If you find yourself in our job announcement please, send us your CV in English.
We guarantee complete confidentiality.